Top 5 Custom Web Design Companies
1. HyperArts – Oakland, California
HyperArts is a premier web design service headquartered in the California Bay Area. In business since 1998, HyperArts has the distinction of being one of the oldest web design firms in the country, which means they have the proven adaptability and talent to provide custom web solutions over the long-term. That makes them ideal matches for any business that wants to have a unique presence online, but also wants to keep up with current marketing trends.
2. Webtivity Designs – Bradenton, Florida
Webtivity Designs, based out of Bradenton, Florida, is a full-service marketing agency that places a heavy emphasis on custom design properties. They provide unique online personalities for their clients, enabling them to brand themselves and express their company’s personalities through the appearance of their website. With supplemental services like cross-media marketing, Webtivity Designs is an excellent choice for businesses that want powerful, long-term online brands.
3. TopSpot Internet Marketing – Houston, Texas
TopSpot Internet Marketing offers services from web design to SEO and beyond, but their concentration is unique websites. Their online portfolio is full of case studies, client examples, and additional resources that explain why they do everything they do (and sometimes how they do it). From small businesses to global enterprises, TopSpot has custom web solutions for any company that wants to grow.
4. VISIONEFX – Virginia Beach, Virginia
VISIONEFX of Virginia Beach, Virginia has an extensive catalog of happy clients and custom web services. Their own website speaks to the idea of custom web design since they incorporate elements and an overall layout that you simply won’t see on other agency sites. But best of all, they have proof and actionable insights into how they’re able to work with custom web design to deliver outstanding results for their clients.
5. Cynexis Media – Columbus, Ohio
Cynexis Media of Columbus, Ohio is one of the top web design agencies in their entire state. Situated in the state capital, Cynexis has a seasoned team of web design experts who know everything from the latest design trends to next-gen coding that empowers their clients’ websites to do just about anything. They also offer marketing, branding, and application services to complement their web design projects so you can get everything you need from one agency.
Custom Web Design
Assuming that your company isn’t just like every other company in your industry, you probably don’t want a website that looks just like everyone else’s. If that’s the case, you’ll want to look for an agency that offers custom web design.
If you’re not sure what that means (or what the alternative is), custom web design means having a site built from the ground up instead of relying on a pre-made template. It can require more time and money, but provides clear advantages if you are looking to have a unique website.
Why you should stay away from templates
Some people choose templates because they speed up the building process and cost less. That being said, we don’t recommend that you use them.
We understand that time and money are both limited resources, but when it comes to web design, you shouldn’t look for a fast and cheap solution. Templates offer very little in the way of customization, meaning that sites that use them often look similar to one another.
This means that even if you find a template that you think looks really nice, you aren’t the only one who has it. How would you like it if you knew that there were hundreds of other businesses out there with practically identical sites to yours? Probably not a whole lot.
Templates also don’t generally offer much room for sites to grow. If you create a relatively simple site now, but decide in a few years that you want to add ecommerce functionality, you’re probably out of luck. With a custom design, on the other hand, that would be no problem at all.
What a custom web design company should be able to do
Even though we believe that custom web design as a whole is preferable to templates, it’s important to choose the right company to do your design. Even a template site is better than a poorly-designed custom site, so you need to find a company that does custom design well. But what does that mean?
First and foremost, a custom web design company should be willing to incorporate your existing branding. They should be prepared to work with your logo, color scheme, and any other elements that relate to your company’s identity. If they aren’t, that’s a red flag that their designs aren’t actually custom.
In addition to your branding, a custom web design company should also be up to the challenge of creating a site that does exactly what you want it to do. Whether you have specific ideas for your navigation or want to include ecommerce functionality, the company should be willing to take your needs into consideration.
Of course, there are technical limits to what can be done with your site. But unless the company can provide specific reasons as to why they can’t accommodate you, you’re probably better off finding a different one.
What to ask when choosing a custom design
Once you’ve identified a few possible companies to handle your web design, there’s one other big consideration to keep in mind – site maintenance.
After the initial design process, who will manage your site? If you want the company to do it, make sure they offer that service. And if you want to update it yourself (or assign the task to an employee), make sure that they are willing to give you access.
You’ll also want to think about larger updates, and who will handle those. While minor content changes are typically easy to do, let’s say you want to add a new feature later or update your navigation. Or, let’s say you attempt to do something yourself and end up “breaking” the site. Will the company be willing to help?
Ask these questions before committing to any one company, and you’ll likely be much happier in the long term.
If you’re in the process of choosing a company for your custom web design, take a look at our web design company rankings! We’ve done our research, and we know that all of these companies do quality custom work.