Month: January 2017

Storytelling has been an art form for millennia. Now, you can use the best storytelling techniques to amp up your web design. By following a few simple rules, you can revolutionize your site design and captivate visitors. Add a little keyword optimization, and you have the makings of an outstanding website! (more…)

A web design layout might win tons of awards and accolades, but if users don’t love it, what’s the point? To create web design layouts that are actually rewarding from every angle, web designers have to be in tune with what people honestly like when visiting a site. From the site’s ability to excite visitors to take action, to its continuously outstanding analytics and functioning, it should be ideal on every level. How can you make sure your web design layout is compelling and not clouded? Check out these ideas for layouts your users will love again and again. (more…)

When you’re focused on designing a website, it can be easy to overlook the importance of fonts. However, fonts play a role in the ultimate effectiveness of the site’s performance, appearance, and clarity. By understanding the aspects of fonts that make them so significant, you can ensure your site is cleaner-looking and better-functioning. (more…)

Colors. They control so much of the way we view our world. Not only do they help us recall memories, but they have a psychological draw. After all, there’s a reason that energetic red and yellow hues are McDonald’s calling card, whereas many financial and insurance agencies prefer a dependable blue shade. Sometimes, the color scheme for a website is determined entirely by personal preference. Other times, it’s a drawn-out process of trial and error. At the end of the day, you want your website to speak to your visitors in a visual “voice” that encourages them to trust your company. (more…)

Your website seems to be drawing visitors, which tells you that your search engine optimization (SEO) is working. But too many of them seem to leave almost immediately. Your bounce rate keeps going up, and you’re not sure why. Could your web design be the culprit? (more…)